[Google Ads Script] Change History Alerts for Google Ads Manager Accounts

Be in the know when someone, or something makes changes in your Google Ads accounts.

Change happens.

Some changes are good. Other changes…not so much.

Occasionally, some of the most terrible changes pop up in your change history.

And the worst thing…they do so without you noticing!

Remember that last client of yours? That stubborn, overly self-confident ego-driven maniac?
He decided he knows best.
Made some “minor” changes to your carefully optimized account.
All by himself.
Changing ad copy, reducing test budgets, and adding non-brand keywords to your BRAND campaign…the horror.

Or maybe that overly ambitious intern who joined your team last week…Negating keywords all over the place!

And let’s not forget the worst of the worst; your colleague accidentally hitting the ‘Apply’ button next to one of Google’s Recommendations. OR, Google auto-applying its changes all by itself (like pausing your keywords!).

Oh dear.

Here’s the thing:

It is your job to manage and optmize your account.
Therfore you want be in the know when someone else makes any unanticipated change.
And you want to know immediately!

Thankfully, there’s a script for that!

Imagine the comfort of being 100% sure that you will be notified immediately when anybody or anything outside of your team makes a change. (*)

After the notification, you can simply jump in and check if the change is in line with your strategy. Or if it will actually hurt your account so you can repair the damage.

That’s exactly what my latest script does.

You can configure a list of users that are anticipated to make changes. This way your sheet and inbox won’t be flooded with alerts for changes that don’t need your review.

The output will look something like this:

THE SCRIPT:
Change History Alerts for Google Ads Manager (MCC) Accounts

WHAT IT DOES:
The script checks all the entries in the Google Ads change histories of your client accounts, and if there is a change by a user outside of your list of 'recognized' users, you will get an alert via email.
The alert mail contains the number of changes as well as a link to the Google Sheet that lists all changes by unrecognized users.

WHY YOU CARE:
It is all too often that someone outside your team (or some Google Rep/Google algorithm) makes changes to the Google Ads accounts you manage. You want to make sure these changes are in line with your strategy ASAP. This script ensures you do.

WHAT YOU GET:

A download link to the PDF that contains the script code and installation instructions.

(*) NOTE: Unfortunately, Google Ads Scripts do not have access to changes made via Google Ads Editor, so this script will not be able to report any changes made via the editor.

REVIEWS:

Don't just trust me, here's what others had to say:

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I'm using this script in many of the accounts I manage for a while now. Thank you so much for sharing it!

Stefanie Drucker, PPC Specialist - Gols, Austria

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Always the first script I implement as soon as I take over an account. Thank you for this masterpiece

Wolkan Yagar, Google Ads Lead Gen Manager - Vienna, Austria

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I just implemented the script and it works like a charm! The script even flagged automated changes coming from “Internal Tool” with an user “low activity system bulk change”. Those are the changes that Google announced in the beginning of the year for low activity campaigns and adgroups. Thanks a ton and have a great week.

Cézar Keller Colturato, Online Advertising Manager at Ingersoll Rand - Suisse
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